Like all groups of people, our team at Vitarock is unique in a number of
ways, but we're all committed to the same thing: making the
world a better place! It's important that
every brand we carry offers more than just high-quality products (though that
is obviously non-negotiable) and represents our four pillars of pure, green,
safe, and fair. We love being able to share these brands and the causes behind
them. Andalou Naturals is an
inspiring company in a number of ways. Not only do they offer incredible products,
but they're committed to making a difference for both people and the
The Science and Meaning of Andalou
With pre-Roman and ancient Arabic roots, the word Andalou means "path of light," which reflects their mission to do good for the world and enrich the lives of their consumers. Andalou bridges the gap between nature and science, bringing both together to provide us with products that are both effective and good for us. As a company, Andalou knows where all of their ingredients come from and which farmers grew them, allowing for a connection from "farm to bottle, soil to skin, and botany to beauty."
We love that their products contain a minimum of 70% certified organic ingredients as well as certified fair-trade ingredients. They also use a unique Fruit Stem Cell science, which allows universal cells to renew, repair and regenerate healthy skin. Utilizing apple, grape, and argan stem cells, their products are host to incredible benefits. Some of these include:
- Protecting longevity of skin stem cells
- Delaying senescence (aging) of essential cells
- Slowing chronological aging of skin
- Stimulating healthy cell renewal
- Protecting skin stem cells against UV damage
- Increasing the skin's UV tolerance
- Defending against aging from prolonged environmental exposure
- Penetrating follicular pathways
- Delaying the depletion of vital stem cells
- Stimulating dormant root bulb cells
- Accelerating natural repair processes
Andalou and Social Responsibility
It goes without saying; we love Andalou's dedication to social responsibility. Their A Path of Light initiative is a philanthropic venture for the company, allowing them to utilize their business for the betterment of the world. A Path of Light does so by initiating social responsibility projects and supporting sustainable trade, eco-conservation and collective relationships while bestowing a true and meaningful reason to succeed. Of the initiative, Stacey Kelly Egide, Founder & CEO, says "A Path of Light is at the intersection where entrepreneurship meets philanthropy." 100% of the net proceeds from each A Path of Light Hand Cream sale go directly towards sustainable philanthropic endeavors, with over $500,000 donated in just 4 short years.
Andalou Naturals was also the first 100% Non-GMO Project Verified personal care brand and their products are clinically proven, cruelty-free, gluten-free and free from sulfates, petrochemicals, phthalates, synthetic colors and dyes, artificial fragrances, triclosan, PEG, MEA, TEA, DEA, synthetic preservatives and parabens.
Andalou is a company we trust for their high-quality products and admire for their dedication to bettering consumers and humankind.