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We are now a B Corp!

Ian Batt Article by: Ian Batt
Date: Aug 01, 2015 · Posted in: Environment, Fair Trade, Ethical Consumerism, Philanthropy
We are now a B Corp!


Everyone here at Vitarock is especially excited this week. We are proud to announce our B Corp certification from B Lab, a not for profit group dedicated to using the power of business to solve social and environmental problems.




We need to ask ourselves what kind of world we want to live in. 

-Alicja Wojewnik, Vitarock Founder

This certification recognizes our mission “to make the world a better place” and for our ongoing support of social and environmental welfare. B Lab, the non-profit organization that created the “B the change” movement, welcomes Vitarock into their growing community of corporations who care. We're happy to be a part of all this! Check out our company profile and our scores on the B Corp site here. And see our 2014 Impact Report here.



What is a B Corp?

“B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.” ( There are currently over 1300 B Corporations in 33 countries and 60 industries, spanning various organizational structures from manufacturing to consulting to utilities. FUN FACT: there are now over 100 B Corporations in Canada! 

“Certified B Corporations are leading a global movement to redefine success in business.” B Corporations undergo through audits which examine all aspects of their operations, and they must include social and environmental welfare goals in their mission statements and day-to-day business practices.


Beyond Fair Trade

Vitarock is a store for socially-conscious shoppers like you who want to achieve personal wellness and joy without harming the planet or contributing to unfair employment and trade practices affecting farmers and workers around the world. We offer thousands of ethically produced and sourced natural food, personal care products, supplements and household goods that don’t harm the health of people or the planet.1% of our revenue goes to support education in indigenous communities in Canada and around the world through our support of Elephant Thoughts, an educational outreach organization. Additional donations are made by Vitarock to local and international social causes.

B Corp


Vitarock connects you with hundreds of suppliers of fairly traded, certified organic, B Corp, and cruelty-free natural products. In the Vitarock Blog and on our Facebook page, we share our favourite ways to live well, eat well, and thrive with our 13,000+ fans. Check them both out! We include regular updates on the sustainability and social welfare initiatives of our supplier partners.


Join us!

Do you want a cleaner, safer, more equitable world? Learn about B Corps, support them as we do; nine of our supplier partners are B Corps themselves! In addition to the B Corps, many of our suppliers are deeply involved in their communities, and we really admire that. There's Ashanti Coffee rebuilding schools in Zimbabwe, Dr. Bronner's "magic soap" company that is supporting San Franciscans struggling with addiction, Alaffia body care company that promotes gender equality in West Africa, and many more.