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You must be the change you want to see in the world

Ian Batt Article by: Ian Batt
You must be the change you want to see in the world

This famous quote by Mahatma Gandhi can be interpreted in a few different ways:

  1. Change begins with you.
  2. You can contribute to worldwide change with your own actions.
  3. It is your prerogative to envision change and to "let it out" into the world.
  4. It is your duty to shape your actions to serve the greater good.
  5. If you want change, you can create it.
  6. Don't rely on others or just wait for "things to come around".

Gandhi's statement (the title of this article) is inspiring to many in that it links the self to all of civilization, and to its growth and evolution. One may ask, "what kind of world do I want to live in?" and "what am I contributing to the world"?

The quote is inspiring to me. In general, it makes me think of responsibility. More specifically, it calls to mind the job of parents to set examples for their children. I'm not a parent, but if I was, I think I would strive to be the person I would like my children to be. That kind of thing.

"Be the change" makes for a great bumper sticker, t-shirt, and hashtag...and we see it everywhere. But it is profound.

B Corporations

"B Corporation" is an amazing movement that is gaining momentum around the world. According to B Lab, B Corps "meet rigorous standards of social and environmental performance, accountability, and transparency." As of April 2017, there are 2076 Certified B Corporations around the world. Their simple vision is "people using business as a force for good". B Corp certification shows a strong level of commitment by a business to sustainability and positive impact on people and the planet.

Their hashtag is similar to the one above, minus a letter:  #Bthechange. Join the conversations on Twitter, Facebook, Instagram, Pinterest, YouTube or Google+ using the hasthag #Bthechange so you can support this family of companies and stay informed. Maybe you would like your own company to apply to become a B Corp. Do it!

B Corps can be found in many sectors: profit and non-profit, goods and services. Some of's stocked brands have been certified as B Corps:

Badger Balm

Desert Essence

Dr. Bronner's

EO Products / Everyone 

Garden of Life

Genuine Health / greens+

Goddess Garden

Good Clean Love



Manitoba Harvest Hemp Foods



Pukka Tea

Traditional Medicinals

Yogi Teas

All the other brands carried by Vitarock have been thoroughly vetted to comply with Vitarock's philosophy, and to meet standards of being Pure, Green, Safe and Fair. These companies are being the change. Vitarock also strives to be the change, and contributes a portion of every sale tocharity, supporting education in our community. When shopping at, each product page lists any and all organic, Kosher, and "natural" certifications right at the top. Vitarock’s founder, Alicja Wojewnik, says, “Many years ago I realized the power of technology and how it could affect the world, and how someone can touch the world, educate, and be part of a sustainable future. I also wanted to prove you can have a successful business with integrity that supports life”.

Ethical Consumerism

I personally feel lucky to live in Canada and to have many choices. How to live, work and play for example. And how and where to spend my money. I like to think I am "being the change I want to see", and to buy products from companies who care about their employees and don't hurt the environment, etc.. But I'm not perfect. Maybe I don't own a gas-guzzling car (or any car) but I do like to travel by plane to exotic destinations. My own carbon footprint is probably pretty average for a Canadian. (Yes, I have done the math.) I'm not putting down car ownership though, and I know they are a part of modern life.

I support the non-GMO movement and try to eat whole food that is free from chemicals and large-scale industrial processes. But yes, I am tempted by fast food sometimes. "Ethical consumerism" would aptly describe my purchasing behaviour on a regular basis. I love to see Fair Trade, B Corp, Organic, and Vegan (I'm not vegan) on the personal care, supplement and food products I buy as much as possible.

Isn't it a great feeling when you are being the change you want to see?

Thanks for reading The Vitarock Blog!

"In a gentle way, you can shake the world" -Mahatma Gandhi

*Alicja Wojewnik, MSc has worked in the natural health products industry for almost 30 years, in the quality, science and compliance areas.