Beauty without Cruelty
Cruelty-free is a term thrown around rather frivously these days. But understanding what exactly that means can be a production within itself. Unfortunately, it's not as simple as it should be. Misleading statements can offer consumer a false sense of security. Oftentimes a product may in fact be "cruelty-free", however, the ingredients used within the product were individually tested on animals. In other cases, a brand may be certified cruelty-free in North America, but may be required by law in other countries to conduct tests on animals. The fact is, in today's world there's simply no need to use animals for cosmetic gain. Our office is, unsurprisingly, filled with animal lovers. The majority of us have fur babies at home and spend a lot of time swapping stories about our beloved animals.
Part of why we pre-screen all of our products is to help you maintain 100% confidence in the products you are purchasing. When it comes to cosmetics, we will never sell a product or brand that has been tested on animals in any way. We believe in offering a lifestyle destination that allows you to better yourself, the planet, and animals. Have fun browsing our body, skin, hair care, & cosmetics knowing your purchases are not only helping you look and feel your best, but also are also supporting animal-friendly companies.
Our founder, Alicja, is passionate about the topic as well and has shared a few of her thoughts on the matter:
"We are passionate about people, the planet, and animals, which is why we will never support cosmetics tested on animals. Modern science has allowed us new methods of testing, so there is simply no reason to continue animal tests. We should simply adore and care for the animals around us. Our commitment to cruelty-free beauty means you can be assured we have pre-screened every product we offer to know that it’s not only non-toxic, but free of any form of animal testing. A few of my favorite cruelty-free products include zora Bioserum lifting, Weleda Wild Rose Pampering Body Wash and AuraCacia Almond Oil which I use to hydrate and protect my skin while in in the sun. I can’t wait for you to discover cruelty-free favorites for yourself while we work together to help make the world a better place for us and the future generations! Xo Alicja"