Skin & hair wellness enthusiasts: ACURE

Skin & hair wellness enthusiasts: ACURE

Q & A with ACURE

1. What’s the inspiration behind your company?

ACURE believes in the power of purity to uplift the way you feel. Our mission is to take skin & hair from blah to brilliant by boosting their performance with powerful combinations of amazing ingredients.


2. Where do you source the raw ingredients for your products and what is the process for determining purity and efficacy?

ACURE sources the highest quality ingredients for optimal skin & hair performance. We work to create formulas that boost your skin and hair while also supporting a sustainable planet. No parabens, sulfates, formaldehyde, paraffin, mineral oil or animal testing allowed!

3. What are your key values as a brand?

Since ACURE is on a mission to offer products that boost skin & hair’s performance while supporting a sustainable planet, we are strongly committed to offering good-for-you formulas. We are certified cruelty-free through Leaping Bunny and offer a selection of products that are USDA certified organic, NSF certified organic or USDA Bio-Based.  We are also fully committed to supply chain transparency and work with a third party to audit all of our manufacturing facilities for social responsibility.


4. How do you define wellness and self-care?

Wellness and self-care can mean a lot of different things. For us, it means taking care to use products that uplift the way you feel, boost your vibrancy and help you thrive while also supporting a healthy planet.

5. What’s your favorite product? 

It is hard to pick just one! The Brightening Facial Scrub is a top pick and a go-to.  It is often our “entry” ACURE product and has won Allure’s Best of Beauty multiple years in a row.  It's one of our favorite products for evening skin’s texture and tone, boosting radiance and decongesting pores. Our new Seriously Soothing Serum Stick is fast becoming a favorite as well- it is super convenient and easy to apply, refreshing and gives skin a healthy glow.

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