Hero Nutritionals

Established in 1995, Hero Nutritionals made vitamin history by being the first company to put vitamins and minerals into a gummy delivery system. Ms. Hodges, Founder and CEO, landed on the idea of formulating high quality, nutritionally sound children’s supplements in the mid-90’s as she observed her nieces and other children gobbling up candies, particularly multi-flavoured gummy bears. With the overwhelming success of the original Yummi Bears line for children, Hero, in 2007, launched Slice of Life, the premium all-natural gummy vitamin for adults. All Hero Nutritionals' products are made with with all-natural fruit flavours, colours and sweeteners and are free of allergens, gluten, dairy and soy.