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How To Guide: Choosing the Best Natural Health Products

Date: Nov 03, 2015 · Posted in: Labeling and Regulations, Natural Products
How To Guide: Choosing the Best Natural Health Products


In Canada, the government is responsible for the regulation of natural health products, but as a consumer how do you know whether the products you are taking are safe, effective and pure? It’s actually much simpler than you might think! We're here to cut out the confusion once and for all with our How To Guide: Choosing the Best Natural Health Product. What you need to do is look for the Natural Product Number (NPN). The NPN will be located on the principle display panel (i.e. the label that faces towards you when the product is on the shelf) and will begin with the prefix ‘NPN’.

So what exactly is the meaning behind an NPN? Basically, it means that a team of government scientists has evaluated the available clinical and/or traditional evidence and has deemed the product safe for you to use. It also confirms the effectiveness for the claim on the product label. For example, if you are looking for an immune product, you'll likely stumble upon Moducare Daily Immune Support. After a close inspection of the product label, you learn that Moducare has an NPN (i.e. NPN 80003342)  and it carries the claim “Helps support a healthy immune system balance”

See below for example: 





Confirming the NPN number on the bottle is a pretty solid way to make sure you know what you're buying, but you can still take things one step further.  You can go online and check the Licensed Natural Health Products Database and search ‘80003342’ in the NPN/DIN-HM field. The Licensed Natural Health Products Database is a government operated database which lists all licensed natural health products and their approved claims, dosage and risk information. This database is publicly available and can be used at anytime to verify the safety and efficacy of any certified natural health product. 

Sounds like we’re done here, right? There’s actually one last component to consider when choosing your health product: Purity. So how do you know the product you just added to your cart is pure? Well, before Health Canada issues an NPN, the company applying for the product license (i.e. the NPN) is required to verify that the product is prepared accordingly to good manufacturing practices which were implemented by the authorities in order to ensure the proper quality control and risk management procedures are used in order to produce a product that is safe and of high quality. So when you see the NPN, you know that the government has confirmed the product can be considered pure.

Once you’ve verified that the product is safe, effective and pure you can proceed to the checkout knowing you’ve done your homework. When you shop on Vitarock, you don’t have any work to do because the Vitarock team has already done it for you! We exclusively sell products that are pure, green, safe and fair. So the next time you are shopping for a vitamin, supplement, or herbal product and you want to be sure you choose one that is safe, effective and pure, look no further because you know that any natural health product on our site will always meet these standards!