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Alicja Wojewnik, founder of online natural health product store Vitarock.com and regulatory consultants dicentra, receives the Canada-Poland Chamber of Commerce Award of Excellence.

Summary:
The Canada-Poland Chamber of Commerce presented its first annual Award of Excellence to 19 recipients, including Alicja Wojewnik, founder and CEO of regulatory consultancy firm dicentra and online natural health product marketplace Vitarock.com.

 Quote:  
We wanted to provide a venue for people to be recognized for their contribution to business, with a focus on people who have achieved quite a lot... and contributed to the Canadian economy.” — Wojciech Śniegowski, Chairman of the Board of the Canada-Poland Chamber of Commerce of Toronto

TORONTO, CANADA May 28, 2015 — The Canada-Poland Chamber of Commerce of Toronto recognized economic achievements in the Polish-Canadian community at its first annual Excellence Awards Gala on May 23rd. They handed out Awards of Excellence to 19 recipients, including Alicja Wojewnik, for her regulatory and scientific contributions as the founder and CEO of dicentra and Vitarock.com. Also recognized at the event was newly-elected Mississauga mayor Bonnie Crombie. The award salutes members of the Polish-Canadian community for their outstanding contribution to the Canadian economy.

The Canada-Poland Chamber of Commerce of Toronto, established in 1994, is dedicated to the promotion, development and expansion of business, trade and investment opportunities between Canada and Poland as well as the development of relationship and networking opportunities with other business organizations in Canada. “We wanted to provide a venue for people to be recognized for their contribution to business, with a focus on people who have achieved quite a lot… and contributed to the Canadian economy,” said Wojciech Śniegowski, Chairman of the Board of the Canada-Poland Chamber of Commerce of Toronto, of the awards, which were held at the Pearson Convention Centre.

About Alicja Wojewnik

Alicja Wojewnik, MSc., arrived in Canada from Poland nearly 30 years ago. Leveraging her master’s level education as a microbiologist and experience working in a lab, Ms. Wojewnik secured a job at Jamieson Laboratories, eventually becoming Director of Science. She then went on to fulfill this role at Leiner Health Products and Genuine Health. Ms. Wojewnik was appointed by then Health Minister Allan Rock to join a Health Canada team to develop a new regulatory framework for health products, which is how the Natural Health Product Regulations of Canada came to be.

The Evolution of dicentra & Vitarock

In 2002, Ms. Wojewnik established dicentra – a regulatory consultancy firm that helps companies develop and promote natural health & food products in the North American marketplace. In 2013, Ms. Wojewnik founded Vitarock: an online marketplace featuring 1000s of products — from snacks, supplements, shampoos and creams to toothpaste and jewelry— all of which adhere to its strict standards as prescribed by Vitarock’s four pillars: Pure, Green, Safe and Fair.

In 2014, the Canadian Health Food Association (CHFA) recognized Ms. Wojewnik for her leadership, passion and commitment to the industry by giving her the John Holtmann Leadership Award at the CHFA East Conference Gala on Sept. 17 in Toronto.

Ms. Wojewnik’s companies are strong supporters of local and international causes, including The Polish Orphans Charity.

About Vitarock
Based in Toronto, Canada, Vitarock is an online marketplace featuring 1000s of pure, green, safe & fair wellness products. Vitarock is the go-to shopping destination for ethically-minded people who want to make the world a better place while achieving wellness and joy in their lives.

For more information:


Vitarock
TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com

Natural health product online store Vitarock goes Hollywood with Oscar-worthy anti-aging gifts from Life Choice

Summary:

Alberta-based Life Choice made the big time in Hollywood last night when two of its anti-aging products – available at natural health product online marketplace Vitarock.com  — were included in gift bags given to every Oscar nominee.

Quote:
“Like all of natural health product online store Vitarock’s products, these anti-aging wonders are GMO-free and made with natural ingredients.”

TORONTO, CANADA February 23, 2015 — All of last night’s 87th Academy Award nominees were winners, but not because they all left with the coveted statue. It’s because they went home with a swag bag valued at an estimated $125,000, including Life Choice’s anti-aging  Homeopathic HgH+ and DMAE Restorative Cream. They’re both available on natural health product online marketplace Vitarock.com — celebrity status optional.

Founded by Dr. Eldon G. Dahl in Cochrane, Alberta, Life Choice has been producing supplements and other natural products since 1986.

DMAE Restorative Cream helps reverse signs of aging with amino and alpha lipoic acids. It reduces the appearance of fine lines and wrinkles and enhances skin to look years younger.

Homeopathic HgH+  encourages the body to produce more of the human growth hormone (HgH)  to enhance immune response, increase lean body mass, stimulate neuro-endocrine system balance, and achieve optimal physical and mental performance.

Like all of natural health product online store Vitarock’s products, these anti-aging marvels are GMO-free and made with natural ingredients.

 


About Vitarock
Based in Toronto, Canada, Vitarock is an online marketplace featuring 1000s of ethically produced natural products that don’t harm your health or pollute the environment, are made with ingredients that aren’t tested on animals, and contain as many fair trade ingredients as possible. They all adhere to our company pillars of Pure, Green, Safe and Fair. 

For more information:

Vitarock
TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com

Natural health product safety and purity an official priority at online marketplace Vitarock.com

Summary:

Natural health product safety has been in the headlines lately, with American retailers ordered to pull products from their shelves due to false claims and dubious ingredients. Vitarock.com ensures the safety and purity of its licensed products with Health Canada-issued Natural Product Numbers (NPN) and rigorous standards.

Quote: 

“Vitarock cares deeply about natural health product safety and purity so people can feel good about what they are buying and putting in their bodies.” — Vitarock founder & CEOAlicja Wojewnik.

TORONTO, CANADA February 14, 2015 – When it comes to natural health product safety, it’s hard to know who to trust. Could that echinacea supplement not even contain even a trace of echinacea? And how about that St. John’s Wort? Could it be filled with rice and anything but the healing herb? Astonishingly, those were just some of the actual inconsistencies found in supplements tested from US shelves last month. This lead to a crackdown by the New York Attorney General whereby herbal supplement retailers like GNC and Walmart were forced to pull the products from their shelves.

Natural health product online marketplace Vitarock.com adheres to government regulations surrounding supplements. If Health Canada deems a product to be safe, effective, and of high quality, the product is issued a Natural Product Number or NPN. All of Vitarock’s Canadian and American produced supplements are not only subject to Vitarock’s stringent criteria, they also list their Health Canada-issued NPN. The NPN assures consumers that the products actually contain what’s on the label and do what they claim to do. Products can be searched via the government’s Licensed Natural Health Product Database.

“Vitarock cares deeply about natural health product safety and purity so people can feel good about what they are buying and putting in their bodies.” says Vitarock founder & CEO Alicja Wojewnik. That’s why Vitarock’s electronic storefront displays full ingredient lists for every product, and enables shoppers to search by fair trade, non-GMO, certified organic, and eco-friendly products. Several Vitarock suppliers are Certified B Corporations, which means they adhere to strict standards of social and environmental performance, accountability and transparency. Shoppers can also browse Vitarock’s health blogs, and get a free phone consultation from Vitarock’s in-house doctor, Dr. Karol Wojewnik, MD.

About Vitarock
Based in Toronto, Canada, Vitarock is an online marketplace featuring 1000s of ethically produced natural products that don’t harm your health or pollute the environment, are made with ingredients that aren’t tested on animals, and contain as many fair trade ingredients as possible. They all adhere to our company pillars of Pure, Green, Safe and Fair. 

 For more information:

Vitarock
TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com

Coffee at bedtime? Natural health products online store Vitarock.com helps Counting Sheep Coffee brew a better night’s sleep.

Summary:
Vitarock, the natural health products online store, is helping take the jolt out of our java. Canadian coffee pioneer Counting Sheep Coffee has created a cup of coffee that can actually help you sleep.

Quote:
“The perfect way to start your day is now the perfect way to end it.” – Counting Sheep Coffee Founder & President Deland Jessop

TORONTO, CANADA January 16, 2015 - Lack of sleep is a health hazard. The tens of millions of North Americans that suffer from sleep disorders are at a higher risk for obesity, depression and heart disease. But what if the cup of coffee you normally reach for to wake yourself up in the morning can actually help you sleep at night? Enter Counting Sheep Coffee, the groundbreaking formula that combines decaffeinated coffee with the natural sedative valerian root — for sale at Vitarock.com, North America’s ethical natural health products online store.

WARM COMFORT

 “The perfect way to start your day is now the perfect way to end it,” says Counting Sheep Coffee’s founder, Deland Jessop. “It’s really fun coffee that provides a great way to relax.”

Jessop, the company’s self-proclaimed Sheep Executive Officer, was inspired to create a drink that his coffee-loving wife could enjoy well into the evening without sacrificing sleep.” She couldn’t even touch decaf at night.” Valerian root’s natural sedative properties did the trick, and in 2013, Counting Sheep Coffee was born.

Deland says the online reaction for the product has been great. “People are really enjoying the coffee and the way it helps them relax. It’s a little hard to keep up with the demand.”

Counting Sheep Coffee is available on Vitarock.com, the online natural health product marketplace with a conscience. Like all of Vitarock’s products, Counting Sheep Coffee adheres to Vitarock’s 4 pillars: Pure, Green, Safe & Fair. It’s a shopping cart consumers can feel good about— and sleep easy.

 

About Vitarock

Based in Toronto, Canada, Vitarock is an online marketplace featuring 1000s of ethically produced natural products that don’t harm your health or pollute the environment, are made with ingredients that aren’t tested on animals, and contain as many fair trade ingredients as possible. They all adhere to our company pillars of Pure, Green, Safe and Fair.

For more information:

Vitarock
TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com

 Let the season of giving begin: Vitarock.com is the natural health products online store that cares.

Summary: 

December 2, 2014 is Giving Tuesday (#givingtuesday), a day where North Americans turn their attention away from the shopping frenzy of Black Friday and Cyber Monday to give back. For ethical natural health products online store Vitarock.com, every day is giving day

Quote: 


“You must be the change you want to see in the world.” - Mahatma Gandhi

TORONTO, CANADA December 2, 2014 - On this Giving Tuesday, Vitarock.com understands more than ever that the world’s abundance and resources aren’t distributed fairly. Vitarock.com aspires to change all that —as a natural health products online store with a focus on ethical consumerism.

That’s why when consumers buy from the brands Vitarock.com carries, they are not only buying natural health and personal products that they can feel good about. They are doing much more: They’re sending resources to people or places that need help — and not supporting harmful social or environmental practices. This is the tenet of ethical consumerism, and it’s an ideology on which we base our business, as exemplified in our company pillars: Pure, Green, Safe & Fair. Mahatma Gandhi said it best: “You must be the change you want to see in the world.”

 

BRANDS THAT CARE

Here are a few of the brands Vitarock.com is proud to stock:

Jamieson Vitamins, a Canadian supplement company, draws on energy derived from one of the largest solar power installations in Ontario, plants trees, promotes initiatives that save water and reduce chemical use, uses eco-friendly cleaning products, donates its used computers to schools and uses only 100% recyclable packaging materials.

 

Andalou Naturals, an American natural beauty care manufacturer, uses a minimum of 70% organic ingredients in its formulations (reducing chemical use in botanical agriculture), has donated hundreds of thousands of dollars to socially responsible projects and negotiates fairly with all its farmer-suppliers.

Alaffia Sustainable Skin Care was created to help West African communities become sustainable through the fair trade of indigenous resources. Alaffia actively works to promote community development in Togo, supports gender equality at the community level and is Certified Fair Trade.

 

Genuine Health is a Canadian supplement manufacturer and maker of greens+. Genuine Health is a certified B Corp, and donates 5% of its profits to good causes like the David Suzuki Foundation and Vitamin Angels. The company participates in the Climate Neutral Initiative and is “Bullfrog Powered”, which reduces our reliance on fossil fuels as energy sources.

 

B CORP STANDARDS

Vitarock.com carries natural health products from B Corporations. B Corp is a social movement that aims to take companies from a purely financial reward system to a system that includes goals such as social benefits, community development, and environmental sustainability. Some of Vitarock.com’s featured brands that are certified B Corp companies are:

Badger Balm

CleanWell

EO Products

gDiapers

Genuine Health

Manitoba Harvest Hemp Foods

Nutiva

Preserve

Traditional Medicinals


VITAROCK GIVES BACK

A percentage of every sale made on Vitarock.com is donated to Elephant Thoughts, a Canadian registered charity that improves the lives of children by supporting their personal development, facilitating access to quality education, and improving their communities from a social and ecological standpoint.

 

In 2014, Vitarock has also made donations to the following organizations:

ALS Canada: The leading not-for-profit organization working nationwide to fund ALS (Lou Gehrig’s disease) research.

The Movember Foundation: Committed to changing the face of men’s health.

Polish Orphans Charity:  Established to help improve the facilities and care of children living in Polish orphanages.

Vitamin Angels: Helping at-risk populations gain access to lifesaving vitamins and minerals.

Toronto Non-GMO Coalition: Affecting change around Genetically Modified Organism issues.

 

Vitarock.com and its Facebook page have more information on how consumers can support these ethical companies on this Giving Back Tuesday and everyday. This way, everybody wins.


About Vitarock

 

Based in Toronto, Canada, Vitarock is an online marketplace featuring 1000s of ethically produced natural products that don’t harm your health or pollute the environment, are made with ingredients that aren’t tested on animals, and contain as many fair trade ingredients as possible. They all adhere to our company pillars of Pure, Green, Safe and Fair.

For more information:

Vitarock
TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com

Beyond the Movember mustache: Dr. Karol, Medical Director of natural health products online marketplace Vitarock.com, takes on Men’s Health on the Natural Health Show

Summary:

In honor of Prostate Cancer Health Awareness Month, a.k.a., Movember, Dr. Karol Wojewnik will be tackling natural health prevention and detection strategies this weekend (Nov. 1st & 2nd) on The Natural Health Show. Dr. Karol is the resident doctor for Vitarock.com, North America’s source for natural health products online.

Quote:
Movember is about more that just moustaches. Prostate cancer is the 3rd cause of cancer-related death in Canada following lung and colorectal cancer. It comprises 10% of all cancers.

TORONTO, CANADA October 30, 2014
Movember: It’s a time to focus on prostate cancer and on men’s health overall. That’s why this weekend, The Natural Health Show host Steve Herringer will be tackling men’s health with some very special guests:  He’s welcoming natural health products online marketplace Vitarock.com‘s very own Dr. Karol Wojewnik, MD, as well as well-known “Hockey Night in Canada” & Sportsnet play-by-play broadcaster Jim Hughson. Mr. Hughson is an official Champion of The Canadian Men's Health Foundation, a national charity focusing on helping men make small changes in their health behaviours.

“Movember is about more that just moustaches’,” said Dr. Karol, who in addition to hosting his own site at drkarolmd.com is also the resident doctor at Vitarock.com. “Prostate cancer is the 3rd cause of cancer-related death in Canada following lung and colorectal cancer. It comprises 10% of all cancers.”

Dr. Karol takes the natural approach when it comes to tackling prevention and detection strategies for prostate cancer, or any health issue. He is recognized as a health expert who is highly knowledgeable in conventional medicine, supplementation, botanical medicine, clinical nutrition and diet and exercise programs. Dr. Karol started his media career by hosting the radio Radical Remedies portion of The Natural Health Show. He currently works closely with and represents some of Canada’s leading health product companies.

Dr. Karol is currently the Medical Director of Vitarock.com, an online store for all things healthy. Here Karol reviews the products considered by Vitarock to ensure they meet the company’s four core pillars; to be pure, green, safe and fair. He also interacts directly with Vitarock’s online shoppers, being available by phone to provide a free medical consultation and to recommend the best possible products.

Listeners can catch the Special Men’s Health edition of the Natural Health show this Saturday, on AM740 Toronto at 11 am (Eastern) and Sunday on CKNW AM980 in Vancouver at 5 pm (Pacific), or online at thenaturalhealthshow.ca.

The Natural Health Show is a Vancouver-based radio show demystifying natural health, real health for real people, with host Steve Herringer. The Natural Health Show is sponsored by the most professional manufacturers and retailers in the natural health marketplace.

About Vitarock
Based in Toronto, Canada, Vitarock is an online marketplace featuring 1000s of ethically produced natural products that don’t harm your health or pollute the environment, are made with ingredients that aren’t tested on animals, and contain as many fair trade ingredients as possible. They all adhere to our company pillars of Pure, Green, Safe and Fair. 

For more information:

Vitarock
TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com

Vitarock.com harnesses cross-border shopping role reversal with free shipping of natural health products to the US

Summary:

In a veritable cross-border shopping turnaround, US online shoppers are looking north of the border for their natural health product needs. To answer their clicks, Vitarocks 1000s of pre-screened natural beauty, health and lifestyle products are now being shipped for free to anywhere in the US —as well as Canada.

Quote:
While cross-border shopping has traditionally been associated with Canadians flocking to the US for bargains, Americans are now turning to less expensive Canadian sites.

TORONTO, CANADA October 1st, 2014
Vitarock is repositioning itself in the online North American natural health product market. Vitarock is now shipping to anywhere in the US – for free.

Americans are shopping online to the tune of over $200 billion per year. And like Canadians, they care about what kind of soap their family uses on their skin, the types of snacks they feed their kids and the supplements they put in their bodies. They want them to be safe, free of harmful toxins and GMOs, and manufactured ethically.

Cross-Border Shopping Trends
Canada’s dollar has tumbled about 14% against the US dollar from a high of 1.0536 in July 2011 to 90 cents, making Canadian natural health products a better value for American shoppers. “So while cross-border shopping has traditionally been associated with Canadians flocking to the US for bargains, Americans are already turning to less expensive Canadian sites for their vitamins and prescriptions,” according to Ian Batt, Marketing & Operations for Vitarock. “But with all of the ‘miracle’ claims out there, it’s hard to find, quality, ethical products.” That’s where Vitarock comes in.

Vitarock’s Standards
Every one of the 1000s of products for offer on Vitarock.com have been pre-vetted to ensure they are in line with our pillars: Pure, Green, Safe and Fair. Several Vitarock suppliers are Certified B Corporations, which means they adhere to stringent standards of social and environmental performance, accountability and transparency.

If Health Canada deems a product to be safe, effective, and of high quality, the product is issued a Natural Product Number or NPN. Vitarock’s natural products already have NPNs, which they were legally required to have as of September 2014.

For Vitarock founder and CEO Alicja Wojewnik, it’s not just about shopping. “People want to feel good about the products they are bringing into their homes,” said Ms. Wojewnik, who was awarded the 2014 John Holtmann Leadership Award at the Canadian Health Food East Conference on Sept. 17 in Toronto for her dedication and leadership in the industry. “We need to ask ourselves what kind of world we want to live in and what impact we are having on it.”

About Vitarock
Based in Toronto, Canada, Vitarock is an online marketplace featuring 1000s of ethically produced natural products that don
’t harm your health or pollute the environment, are made with ingredients that aren’t tested on animals, and contain as many fair trade ingredients as possible. They all adhere to our company pillars of Pure, Green, Safe and Fair. 

For more information:

Vitarock
TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com

Vitarock.com celebrates its 1st year: Taking the guesswork out of natural products for ethical shopping made easy.

Summary:
Vitarock is marking its first year since becoming a one-stop-shop for healthy natural products. It’s an online source for all things Pure, Green, Safe & Fair, featuring 1000s of pre-screened natural beauty, health and lifestyle products.

Quote:
“natural health and personal products that shoppers can feel good about — because they’ve been carefully selected and pre-screened”

TORONTO, CANADA September 1st, 2014
Many North Americans want organic face creams that aren’t tested on animals, soaps that won’t harm their health, non-GMO vitamins and eco-friendly detergents. They want natural products that actually do what they claim to do. And they want brands that are socially and environmentally responsible. With such a long must-have list, shopping for natural products can be a daunting task.

One year ago, Vitarock.com entered the picture. It’s an online store celebrating its first year that offers natural health and personal products that shoppers can feel good about — because they’ve been carefully selected and pre-screened.

Vitarock does the legwork
All of Vitarock’s 1000s of featured products, from creams, conditioners and snacks to supplements, household cleaners and even dog treats have been thoroughly vetted to adhere to its rigorous standards, as prescribed by Vitarock’s 4 pillars: Pure, Green, Safe and Fair. Several Vitarock suppliers are Certified B Corporations, which means they adhere to stringent standards of social and environmental performance, accountability, and transparency.

Deciphering product claims
If Health Canada deems a product to be safe, effective, and of high quality, the product is issued a Natural Product Number or NPN. Many of Vitarock’s natural products already have NPNs and live up to their claims, even though they aren’t legally required to have an NPN until the September 2014 deadline.

Vitarock’s electronic storefront displays full ingredient lists for every product, and enables shoppers to search by fair trade, non-GMO, certified organic, and eco-friendly products. They can also browse Vitarock’s health blog, and get a free phone consultation from Vitarock’s in-house doctor, Dr. Karol Wojewnik, MD.

Spending mindfully
Ecommerce sales are already at $220 billion per year in the US and growing at 17% annually (AmeriCommerce).  Vitarock.com, since its launch in October 2013, fulfills a significant online void. “It’s all about ethical consumerism,” according to founder Alicja Wojewnik, MSc, who has worked in the natural health products industry for almost 30 years in the quality, science and compliance fields. 

About Vitarock
Based in Toronto, Canada, Vitarock is an online marketplace featuring 1000s of ethically produced natural products that don’t harm your health or pollute the environment, are made with ingredients that aren’t tested on animals, and contain as many fair trade ingredients as possible. They all adhere to our company pillars of  Pure, Green, Safe and Fair.

For more information:


Vitarock
TF 855 735 6536, ext 222 | T 416 479 0670, ext 222 | F 888 639 2815 info@vitarock.com | Vitarock.com

Your online source for all things healthy