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Pure, Green, Safe, Fair: What Does a Pure Product Mean to Us?

Megan West, B.A. Article by: Megan West, B.A.
Pure, Green, Safe, Fair: What Does a Pure Product Mean to Us?


If you're new to Vitarock you might not be familiar with the 4 pillars of our company. Vitarock was born from a vision of creating an online community that gives people the opportunity to buy everyday products that are pure, green, safe, and fair. We want to help comsumers minimize their impact on the environment, while giving back to the world in as many ways as possible. In doing so, we also wish to increase awareness of health-related, social, and environmental issues. Having entered the next generation of vitarock (hello new look!) we wanted to spend the next month focussing each week on one of our four pillars. That said, this week we've been focussing on pure and what exactly that means to us. The words natural or pure are thrown around a lot in the health and beauty industries, but we don't take it lightly. To us,  Pure means: 


Selling products that are as close as possible to being 100% natural. At Vitarock you won’t find products that contain:




  • Synthetic preservatives such as parabens
  • Formaldehyde or formaldehyde releasers
  • Chemical sunscreens
  • Synthetic fragrances such as those containing phthalates
  • Petrochemicals, mineral oil, petroleum / petrolatum
  • Artificial colours
  • Artificial flavours including artificial sweeteners
  • Hydrogenated oils or trans-fats




Below is a sampling of some of our favorite pure products including two of our newest lines Saavy Naturals and Ethical Bean coffee.

PS. Speaking of Ethical bean ... have you heard about our Ethical Bean coffee giveaway? You can Tweet, Facebook comment, or Instagram comment why fair-trade coffee is important to you to be entered to win two bags of fresh Ethical Bean coffee! Good luck!